A new year and new opportunities on the TV front: In the second week of January, CES 2024 kicks off as the first and biggest tech event of the year. Here we will be expecting a range of exciting news from major TV manufacturers, including South Korea’s LG.
The first rumours have already started to leak out. And we’re soaking them up.
LG OLED G4 and C4 boost to 144 Hz
LG has had great success with its OLED models for 2023, especially the flagship OLED G3. Its more affordable little brother, the OLED C3, has also been popular, although this model is more of an evolution than its 2022 predecessor, the C2.
The 2024 successors are thought to be called the OLED G4 and OLED C4. The LG OLED G4 is expected to build on the Micro Lens Array (MLA) technology that provided a significant improvement in brightness. The G4 may have the potential for a brightness of up to 3,000 nits, but it is currently uncertain whether the C4 will also benefit from this technology in the next generation.
One thing that does seem clear, however, is that the 2024 generation of LG’s OLED displays will increase the refresh rate from 120 to 144 Hz.
Chip manufacturer AMD mistakenly published some of the specifications for some of the 2024 models, claiming that the displays will support VRR at panel frequencies from 40-144 Hz. The information has since been removed from AMD’s website.
Thus, it seems that LG will increase the panel frequency in 2024 to meet the needs of demanding PC gamers. Competitors Samsung and TCL already offer up to 144Hz on some of their best TVs.
New AI video processor (Alpha 10?)
It is also rumoured that LG has developed a new and more powerful video processor for the top models. The current Alpha9 processor has been improved over several generations, but in 2024 there may be a completely new model under the name Alpha 10. The new processor is rumoured to contain a Neural Processing Unit (NPU), which in practice means artificial intelligence.
In theory, this would mean that the video processor can analyse images more efficiently, reduce noise, identify and prioritise which objects in the image to process. Sound can also be analysed and upscaled. This could lead to both visible and audible improvements across LG’s 2024 OLED TV.
Price and availability
The new 2024 models from LG are expected to hit stores around April/May 2024. Prices, exact model names and screen sizes are currently unknown.
LG Electronics will be holding a press conference on 8 January at 08.00 am to coincide with the opening of CES 2024. L&B Tech Reviews will be there and we will take a closer look at which of the rumours turn out to be true!
Sources: ETNews, FlatpanelsHD, AVCaesar