Arcam Audio has a long history stretching back almost 50 years to 1976. That legacy is still being honoured, but the company is now rebranding to appeal to a younger, more lifestyle-oriented audience.
This was revealed at an event for customers and the audio press at The Vinyl Factory in London Soho. The event saw the launch of a new product range called Arcam Radia, which includes the Arcam A5, A15 and A25 integrated amplifiers, the CD5 CD player and the ST5 streamer.
“We want to attract younger audio enthusiasts who want to invest in high-end systems without breaking the bank,” says Tim Giblin, Director of Global Marketing, Harman Portfolio Brands.
The rebrand features the introduction of “Radia Yellow as a universal and modern colour choice that reflects the energy of music. It is incorporated into all products in the Radia range.”
To reassure those who fear things would get too crazy, the equipment is still in black boxes. But spiced up with a yellow stripe.
Engineers meet – and sweet music is born
Arcam Audio is based near the famous university city of Cambridge. The story started in the classic way: two friends with a passion for music and electronics met while engineering students at Cambridge University and founded Amplification and Recording Cambridge in 1976.
Arcam has now been developing and manufacturing CD players for almost 30 years, while descendants of the company’s first amplifier have been further developed for over 40 years.
