JVC DLA-X7900 and Sony VPL-VW360ES

ReviewJVC DLA-X7900 and Sony VPL-VW360ES

The coolest picture in the home cinema

One of them has the darkest black level of the market. The other has the highest resolution possible. The decks are cleared for projector duel in the top-class.

  • Products in this test
  • JVC DLA-X7900
  • Sony VPL-VW360ES
  • You get a superb TV if you have a lot of money to pay for the picture. The size is nonetheless limited to 65 inches for OLED and 75 inches for a top quality LCD TV. But this is not good enough if you want to feel the bullets fly through the room in an action film, or get goose bumps from a creepy thriller. Size counts, and only a projector can deliver the goods for regular cinema goers. Even musicals and romantic comedies offer better sense of immersion with a gigantic picture.
    But the top experience requires more than just size, otherwise you could just spend a lot of money on a projector and be done with it. In this test we go after the real good stuff, with a high-end picture quality that in many areas surpasses what you get at the cinema.


    While the TV market long ago embraced 4K Ultra HD resolution, which provides razor-sharp images above standard HD resolution, projector manufacturers are lagging behind. In practice, only Sony can offer true 4K resolution for under a certain price point. Their affordable 4K projector is called VPL-VW260ES, which gave us a totally beautiful picture quality on our 140-inch projector screen.
    No other projector manufacturer has managed to give us genuine 4K at an affordable price, but many of them – including JVC – still advertise that they do although the picture panel has lower resolution. What they do is to use a so-called shifting technology. This means that an optical lens mirrors the pixels from the panel and shifts the light from these a quarter pixel length horizontally. Thus, one has a double set of pixels, which stands and toggles back and forth immensely fast – so that it is perceived by our brains as one complete super-resolved image on the projector screen – and not two interwoven images of lower resolution. It provides a subjectively sharper picture quality than the usual HD resolution, even though it is not genuine 4K.

    Two rivals

    In this test we will deal with two rivals. Sony VPL-VW360ES, which has true 4K resolution, will be compared with the JVC DLA X7900, which uses pixel shifting.
    JVC takes the lead by having a far higher contrast than Sony, and as we know JVC also has a dark black level as one of its biggest strengths.
    Otherwise, the projectors have many of the same features. For example the electronic optics adjustment and with two lens memories, one can store one setting for 16:9 movies and one for 2.35:1. They both have image interpolation for smoother movements, even with 4K material. They both also support HDR10 for a larger dynamic range in colour and light from Ultra HD material.

    HDR is fantastic on TV, but not so great on a projector.

    Projector and HDR

    It is increasingly common for projectors to support HDR, i.e. higher dynamic range. In reality it means that they can display information in highlights that are whiter than white, on movies and titles with HDR coding. This gives a huge boost to the picture on TV, but it offers challenges to a projector.
    Unlike TV, projectors do not have the option of dynamic backlighting. In other words, there is no extra lighting strength to rely on when whiter than white must shine with more powerful brightness. What you need to do instead is to reduce the overall brightness of the image so that the projector lamp has the power to render the HDR content. For example, the lights from a car, glow from a full moon, or other elements in the picture frame that should have extra light. That means that 90 percent of the time you sit and look at a darker image than wanted, only to have the surplus for scenes where HDR content is displayed.
    There are solutions. On Sony’s projectors, you have the option of adjusting the brightness of HDR content, and getting back the lost light. This can also be done with some image sources, such as Ultra HD Blu-ray players. The disadvantage with this is that it also reduces the HDR effect and if you take the brightness all the way back up again, the HDR light effect completely disappears. This still offers an advantage, however, namely the expanded colour space inherent in HDR. Video signals without HDR are rendered in the regular colour space Rec.709. But with HDR, one gets a far greater colour space (DCI-P3 and BT.2020), providing deeper and more detailed colours. It appears in the form of a perceived hyper three-dimensional image that is better than with Rec.709. Thus, HDR can be useful if  the lost brightness is compensated for.

    Products in this test

    With genuine 4K-resolution and dazzling images, there is no doubt which projector we would choose.

    Sony VPL-VW260ES impressed us with razor-sharp images. Finally, you get the genuine 4K resolution from a projector under the magic price line, and it is impressive in almost all areas.
    It does have a few deficiencies. First of all, it lacks a dynamic iris, which makes the black level a little brighter than it might have been. VW260 also lacks lens memory, which allows you to store different zoom and focus settings in two memories. If you have a 2.35:1 projector screen, you can, for example, store different lens settings for 2.35:1 and 16:9 and select automatically between these directly from the remote control. If you’re fond of smooth movements on the projector screen, it has image interpolation for HD video but not 4K.

    Sony VPL-VW360ES. Photo: Sony

    VW360 has everything that the smaller model lacks. And although the optics are the same on paper, all the components are sorted with lower tolerance for deviations on specifications. This potentially entails slightly sharper images.
    The dynamic iris of the Sony VW360 is super fast and very quiet like that of JVC. However, Sony lacks the inner iris that prevents stray light from getting into the optical system in the first place. This is one of the things that makes Sony’s black level not quite as pitch black as JVC’s black level. But it’s not far off.
    The brightness on paper is 1,500 Lumen, which is lower than it is for JVC. This is not noticeable in reality. Subjectively, the luminosity in both is very similar.


    The Sony Projector has a tidier menu system than JVC, and reacts faster to the remote control. Storage of lens settings is also very easy, but where JVC can pick up the memory directly via a button on the remote control, we have to enter the menu on the Sony projector.
    What makes Sony less user-friendly is that it is entirely dependent on calibration. Just out of the box, it has a pretty powerful ‘black crush’, meaning there is far too little light in dark areas. The shadowy areas merge, and you are left without details in the dark areas. The colours are also extremely oversaturated. It may look impressive at first glance, where, for instance, the grass appears much greener. But it’s not right.
    “There’s a lot of work to be done here,” says the calibrator, Gorm Sørensen.
    So it is a shame that JVC has the automatic colour calibration, because it doesn’t need it. Whereas the Sony projector, which certainly has to be calibrated, is far more manual in this respect.

    Picture quality

    As mentioned, the images are very colourful right out of the box, and at first glance, the objects stand well out of the background — because the black level looks very black. But since it is due to both the oversaturation of colours and that the black level is enhanced sharply, it is clear that the Sony projector in uncalibrated mode does not match JVC. When we watch movies on Blu-ray with Ultra HD resolution, it helps a bit that the projector has genuine 4K resolution. You’ll see it in the details of Ryan Gosling’s stubble in Blade Runner 2049. But in the vast majority of scenes, JVC presents a better image and is far more true to the movie as the studio intended it to be.
    After Gorm’s meticulous calibration that eventually provides us with an acceptable colour rendition with an average delta deviation of around 1.1, there are other issues to address.

    The colours were oversaturated out of the box, but this was resolved with calibration. Photo: screenshot

    In comparison to the JVC DLA X7900, Sony VW360 does not have quite the same darkness in the black level. Shadows are slightly brighter, but it is a good notch better than its little brother, the VW260.
    However, if you do not have a pitch-dark room, you will not get the full advantage of JVC’s black level, and immediately the advantages of the Sony start to become obvious. The pictures are razor-sharp! There’s no big difference in the sharpness with HD video, but with 4K Blu-ray, Sony provides a substantially sharper image, with more detail than JVC.
    Blade Runner 2049 in 4K is pure pleasure. The stubble of Ryan Gosling is sharper and more detailed, and there are several shades in the rusty sands along the dilapidated Las Vegas Main Street, totally engulfed in a sandstorm.
    And best of all: HDR works great with the Sony projector. This is because with a stepless setting, you can adjust any or all of the lost light content when you switch to HDR. When you do this, the actual HDR effects will be greatly reduced or even vanish – depending on the amount of light one brings back. But what you get is a much larger colour range, than when HDR is disabled. In fact, HDR supports more and deeper colours (DCI-P3 and BT2020), and the result is greater realism and a greater impression of three-dimensionality – even though the actual HDR effects with more energy in light areas are limited.

    The calibration took a while, but after completing that, we achieved an average delta deviation of 1.1. Photo: screenshot

    It is reflected in scenes with many shades of colour. A shaded sky – whether it is blue or rusty-coloured, as in Blade Runner 2049. But also something as colourless and pale as faces appear with more shade and increased realism.
    With video in Ultra-HD resolution, Sony VW360 thus provides a significantly better experience than JVC X7900. Even though JVC leads in absolute black level.


    Sony VPL-VW360ES has all the features that the smaller VW260 lacks, including a dynamic iris with better black level, and lens memory.
    It does not come close to the black level king, which in this price range is the JVC DLA-X7900. In addition, the Sony projector has to be be calibrated to prevent the shadowy areas from completely merging into black, and has to be moderated somewhat in terms of colour saturation. But when this is done, it then turns into into a fenuine bad-ass!
    The images are super crisp. Especially with Ultra HD sources, you get an extra dose of sharpness that you only get from a genuine 4K projector like VW360. And with HDR, it provides an extra,  super cool depth in the colours!
    With a regular HD video, Sony’s advantages are not as effective, but it is Ultra HD that is now all the rage, fortunately. Therefore, we also proclaim Sony VW360 to be the benchmark in its price range.

    Sony VPL-VW360ES. Photo: Sony

    Technology: SXRD (LCOS)
    Resolution: 4096 x 2160
    Panel contrast: not provided
    Dynamic contrast: 200.000:1
    Brightness: 1,500 Lumen
    Lamp lifespan: 6,000 hours (eco mode)
    HDR: Yes (HDR10)
    Optical lens adjustment: Yes
    Distance to 100” 16:9: 3.05 – 6.28 M

    Pris: 69999 kr
    PositiveGenuine 4K-resolution and razor-sharp images are combined with a very good black level. HDR also works very well.
    NegativeThe projector needs calibration to avoid black crush. Not quite a class-leading black level.
    JVC DLA-X7900

    JVC is known for the best black level on the market. Nor do they disappoint now.


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      One of them has the darkest black level of the market. The other has the highest resolution possible. The decks are cleared for projector duel in the top-class.

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