Philips has distinguished itself with several good TVs lately, including the 65OLED763, which has set the bar in the high-end class. The model we are testing here is a more ordinary LCD display in the mid-range. It has a rather simple execution, with a slightly thicker plastic hull than the other test participants. No attempt has been made to make the TV slimmer or to hide the cables. However, room has been set aside for Philips’ long-standing speciality: Ambilight in the back.
Usability and features
Philips 65PUS7363 uses Android 7.0 as the smart platform. It supports services such as Chromecast and Google Assistant voice commands, once these are launched in the Nordic countries. The Philips monitor comes with a 2-way remote control that simplifies entering keywords, passwords, etc. Having said that, it does not respond particularly quickly to commands, and the buttons have a slightly complicated layout. We measured the game mode and found a delay of approximately 30 milliseconds.
The Ambilight makes the Philips screen stand out from the competition, not least when sports are displayed. The wall behind the TV is bathed in a dynamic coloured light that changes with the action on the screen! This undoubtedly helps with extra “spicing” and immersion, while making the picture more pleasing to the eyes. It is not without reason that Ambilight has received many faithful supporters.
On the other hand, Philips 65PUS7363 does not stand out when it comes to picture quality. It uses a fairly ordinary 50 Hz VA LCD image panel with edge lighting, combined with their own P5 image processor. Philips is known for its powerful imaging, but this is not very well demonstrated in the 65PUS7363. The colour rendition is strong, but not as nuanced as the best are. Philips does not have as wide and precise a colour range as Samsung, LG or Panasonic, and it does not manage to bring out the contrast to the same extent, nor are the movements particularly impressive. The picture gets a bit fuzzy while panning, and we can make out a little graining around the ball and the players.
The Philips screen provides clear sound from the built-in speakers. The voice rendering from commentators, etc. appears clear, but the sound gets chaotic when there are many sound sources at once. The sound is generally quite slim and can benefit with an upgrade through a separate sound system.
With Ambilight and several other cool features onboard, the Philips 7363 appears to be a straightforward purchase for Philips fans. In comparison with competitors in the same price range, the Philips display falls slightly short, especially in terms of sharpness, noise, and motion control. It costs to be on top!