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TCL: Smart solutions can be the ticket to a simpler life

Electronics giant TCL is focusing on solutions that can make life simpler – whether you want to watch television, keep track of your housework or ensure that your home is properly heated.

By - Published 4 December 2025 - 1:00 pm
TCL

Your home is a living ecosystem where technology and design must work together to make it function optimally.

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It’s about convenience, about technology that reaches into the future, about a simple everyday life. And it’s about design so beautiful that you almost forget that your refrigerator, washing machine, heating source or TV are anything other than design elements.

You probably know TCL best as a supplier of high-quality, extremely innovative audio and TV products. But globally, the brand covers the entire home – from entertainment to phones and tablets to home appliances and smart solutions for heating, among other things. Soon, this position will become even stronger in the Nordic region.

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Best value for money

‘Most bang for your buck.’ That’s the philosophy at TCL – and it’s very popular in Scandinavia, where the love of a good deal is a part of the DNA.

The combination of being at the forefront of technology while offering value for money has made TCL one of the most popular TV brands in Scandinavia in just a few years. And this applies to virtually all segments, from simple TV solutions to high-end home cinema screens. The philosophy covers all product categories.

– Many people appreciate having multiple products from the same manufacturer, and fortunately, customers have a keen eye on us because of our focus on value for money, high quality and broad innovation, says Mathias Ekman, Sales Manager for Appliances and Air Conditioning at TCL in Scandinavia.

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A helping hand in everyday life

Daily life is full of little challenges. The technology around us shouldn’t be one of them. It should be simple, reliable and elegant.

Choosing the right appliances can make a big difference in your everyday life.

A fridge with high capacity and user-friendly features keeps food fresh longer and can reduce the stress of daily shopping.

– We all know that we tend to put a little extra in the shopping trolley when we rush through the supermarket after a long day at work, but you can avoid that by making sure you have a fridge with plenty of space, says Mathias Ekman.

Of course, you can invest in a large refrigerator – Mathias Ekman recommends one of TCL‘s side-by-side refrigerators, which can also deliver ice cubes and ice-cold water. But if space is important, you can still achieve a large capacity.

‘Mega Space’ is the name of TCL‘s line of fridge-freezers. The 185-centimetre model has a total capacity of 409 liters, while the 203-centimetre version can hold 456 liters. That is 70 liters more than the standard models on the market.

This is made possible by special insulation that combines thermal effect, vacuum and ultra-dense foam, allowing for refrigerator walls that are 50 per cent thinner than those of competitors.

– This also allows for deeper shelves in the doors, so you can stack two liters of milk, for example, says Mathias Ekman, who also highlights the easily accessible display where you can control the temperatures in the three temperature zones in the refrigerator.

“At TCL, we have a consistent design line that ensures you always get the most beautiful solutions possible – whether we’re talking about white goods or TV screens.”

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A shelter from the winter cold

Winter is long, dark and cold – and a warm home is a must.

But heating bills are also one of the biggest expenses – and if you choose the wrong heating system, you also risk putting a big dent in your personal climate balance.

Heat pumps are generally considered one of the greener solutions when it comes to heating your home. TCL already has a range of air-to-air heat pumps on the market in Sweden, and the company plans to roll them out across the rest of Scandinavia in the near future.

TCL‘s own factory is developing heat pumps at a rapid pace, focusing on the intersection between low price and high quality. Stability and flexibility are key words when it comes to heating your home.

– Some things just need to work. You need to be able to rely on your heat source, both when it’s cold and when the weather is milder. We all have a comfort temperature, so it’s important not to have any unpleasant surprises when the weather changes. That’s why we develop products that are robust, easy to operate and give you full control through both apps and control panels, says Mathias Ekman.

A flexible world

Heat pumps are part of TCL’s overall smart home universe, which integrates home solutions into a single app. With a heat pump, you can ensure that your home welcomes you with a warm hug when you come home on a cold day – and doesn’t make you break out in a sweat when the weather suddenly takes a turn for the warmer.

Smart solutions can be the key to a simpler life.

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