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Bang & Olufsen launches Beovision Harmony 97″

The colossal B&O TV can slide into hiding when you just want to listen to music.

There’s a big-screen arms race going on in the TV market at the moment, with the largest models approaching 100 inches or more. Naturally, this has not gone unnoticed by Bang & Olufsen, which is now launching their biggest TV to date: the Beovision Harmony 97″ with a 97-inch OLED panel, combined with a powerful 450-watt integrated speaker system.

Of course, a TV of this size can be quite an eye-catcher, but the B&O screen can be partially hidden when not in use, or simply used for music: the screen itself is motorised and can be lowered behind elegant wood and aluminium panels.

Beovision 97 has a motorised OLED screen that can be lowered when you’re not watching TV. (Photo: Bang & Olufsen)

Beovision Harmony 97″

Beovision Harmony already comes in 65, 77 and 83 inches, all with 4K OLED panel from LG. In addition, there is an extra hefty 88-inch with 8K resolution. Now these will be joined by an even bigger one with a 4K panel of 97 inches, which will be the most massive Beovision Harmony in the B&O context.

B&O already has a close collaboration with LG on the TV front, and since the latter has a 97-inch available in the G-series, it is not surprising that B&O will take advantage of the opportunity.

The speaker system is similar to that used on the other Harmony models, a three-channel setup with separate tweeters, midrange and woofers. The TV can also be connected to other Beolab speakers for a full-fledged surround setup if desired. Perhaps a set with Beolab 90 front and rear?

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Beovision Harmony 97". (Photo: Bang & Olufsen)

Price and availability

The 97-inch Beovision Harmony will be available in black anthracite, natural aluminium or gold-tone finish combined with woodwork. Should you have special requests for the TV to match your interior design, B&O offers a bespoke, customised design solution through their Atelier service.

As this is B&O’s largest TV, it also makes a certain dent in the budget. The Beovision Harmony 97, which will be on the market from 15 May, will cost €59,000. That’s a good deal more than you’d pay for a regular big screen, but still less than half the price of a full-blooded Micro LED screen…

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